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OUR PROCESS

We bring you the voice of your customers in their own words, unabridged, unedited, captured through our Customer Loyalty Assessment process.

TRUTH
Customer Loyalty
Assessments

We interview your customers and get the truth about how they really feel about your company.

ANALYSIS
Customer Feedback
Analysis

See how many of your customers are promoters, passives and detractors. 

RECOMMENDATIONS
Recommendations for Executive Action

We provide you with a comprehensive set of actionable recommendations directly from your customers.

FOLLOW UP
Accountability&
Implementation

Your customer feedback  roadmap to becoming the loyalty leader in your industry.

WHAT OUR CLIENTS ARE SAYING

VOICE OF YOUR CUSTOMERS

With a 95% + response rate, we bring you the voice of your customers in their own words, unabridged, unedited, captured through our Customer Loyalty Assessment process. We then extract specific actions you can take that will elevate your customers' experience, turning them into promoters for your business.

SATISFACTION VS. LOYALTY

Customer satisfaction is worthless. Customer loyalty is priceless. Satisfied customers are just as likely to defect as dissatisfied customers.  Satisfaction is too low of a bar. Loyalty equals retention.

With the words of your customers as their foundation, they extract the issues that your business needs to focus on, so that your customers become promoters, and by extension, you sell more. They were responsive, creative, and the work product is superb. The best money you will ever spend at your company, period!”

Stephen Newell  |  CEO, Mission Mobility

ABOUT PRAGMETRIX

Pragmetrix is a consulting firm founded by Mark Fonseca in 2012. They have helped hundreds of businesses increase revenue and strengthen customer loyalty. Pragmetrix is based in Atlanta, Georgia and serves businesses across the country.

80% of CEOs believe their firms deliver a superior customer experience. Only 8% of their customers agree – Bain & Company

We conducted our interviews and received our scores, and we will definitely use Pragmetrix’s services when we follow-up. We anticipate that with the data we received along with Pragmetrix recommendations, our scores will show a much more satisfied customer.”

David Parry | President TNG | Formerly The News Group

For any business owner the key to success is knowing what your clients are thinking. Our firm engaged Pragmetrix to help us answer that very question. Given the nature of our business, confidentiality and discretion were of utmost importance. Mark and Mike were consummate professionals and made our clients feel at ease throughout the entire process.

The primary research that Pragmetix obtained gave us key insights and take-aways about our clients that proved invaluable. Specifically, Mark’s ability to dig deep gave us specific action items to improve the client experience. We have spent the last 10 months implementing changes based on the research and look forward to engaging Pragmetrix again to measure our success.”

Robert M. Balentine | Chairman and Chief Executive Officer

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