About Us

Loyalty leaders grow revenue twice as fast as their competitors and at a lower cost. Through our Customer Loyalty Assessment process and Design for Loyalty methodology Pragmetrix guides and assists CEOs in transforming their companies into the Loyalty Leaders of their industry.

With the words of your customers as their foundation, Pragmetrix extracts the issues that your business needs to focus on, so that your customers become promoters, and by extension, you sell more. They were responsive, creative, and the work product is superb. The best money you will ever spend at your company, period.” – Steve Newell, CEO Mission Mobility.


Mark B. Fonseca

Pragmetrix, co-Founder and Partner

Mark has over 20 years of experience in consultative sales, sales management and client relations. As a top producer at Lanier Business Products, he sold document management solutions to a range of businesses and was prolific at establishing long term relationships.

Mark consults one on one with the most successful CEO’s and Executives in Atlanta and has interviewed thousands of Executives and Business Professionals. He has experience in Sales, Sales Management and Sales Training Best Practice. Currently Mark is the owner of his own private men’s custom clothing and executive image consulting business. He has developed strong business relationships with heads of State, CEO’s, top-level executives and successful entrepreneurs, through one on one consulting and exceptional customer service.

Mike McCarthy

Pragmetrix, co-Founder and Partner

Mike McCarthy has been passionate about delivering exceptional customer service since he started his career in the 1980’s with GE Technical Services Company. Eleven years on the front lines of mission critical, capital intensive projects at client sites instilled in him a core belief that every business decision must first and last be looked at through the customer’s eyes. Mike has since held senior leadership roles in GE and Siemens Corporation and is a veteran of business and operational excellence methodologies such as Voice of the Customer, Six Sigma and the Net Promoter System®.

As an entrepreneur and small business owner, in 2004 Mike launched Pirtek Fluid Transfer Solutions in Atlanta. Today it’s the market leader in its industry in Georgia. In 2011 Mike co-founded Pragmetrix to help small and medium size "B to B" businesses become the Loyalty Leaders in their industries, thus fueling their compound annual growth rate to more than twice that of the competitors. Mike holds an honors degree in Electrical Engineering from the National University of Ireland and an MBA in Strategic Marketing from Trinity College Dublin.

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